Thursday Thoughts #1

I’ve been doing a lot of thinking lately. About my future, my relationships, my job and overall career, my blog(s), my dreams, my goals, where I want to travel, how I want to spend my time and money, how to learn more, do more, and be more. And then I asked myself this question:

How do you stand out in a world with so much content?

Except when I started to really think about it and break it down, the question changed a bit:

How do you stand out in a world with so much NOISE?

When I first started blogging nearly 7 (!!) years ago, it was a very different space. There were a few people who were making money from it, but most of us did it strictly for the fun of it. It’s cool to have witnessed this transition where now full-time blogging and content marketing is it’s own industry. In fact, my full time job is content and social media marketing. Yet sometimes, I can’t help but wish we could go back to the good old days, where the pressure to turn this space into a reliable income didn’t feel so strong. On the contrary, some days I do wish to grow this space to be something that could support my life, while obviously still sharing meaningful content.

But then we’re back to the question, how do you stand out?

I don’t have the answers, so I apologize if you came here looking for them. I’m sure a quick Google search will give you a few ideas. And I can bet right at the top will be authenticity. But like I said, I don’t have the answers.

What I do know is that it can be overwhelming. There is so much noise these days. And while it’s not always a bad thing, I sure do enjoy taking some time to enjoy the peace, quiet, calm, and stillness.

Maybe that’s how I stand out? I’m not going to overload your inbox with a newsletter every single day (gosh, when was the last time I even sent one out? Oops!); I’m not going to publish a blog post every day; I’m not going to spend my entire day sharing my every thought on Insta Stories; I’m not going to pull my phone out while at dinner with my boyfriend just to make sure you don’t miss what I ate; and the list could go on and on.

I don’t want to be taken the wrong way, I’m not hating. I get that this is a job for so many people. Heck, like I said, I work in this industry for my full time job. But when I stop to think about how I could stand out, about how I could make my blog stand out, I kept coming back to this question and several iterations of this idea. And no, I didn’t get any closer to the answer.

So the question comes back, how do you stand out (as a blogger, in your career, etc) in a world with so much noise?

26 thoughts on “Thursday Thoughts #1”

  1. I feel like you stole the words right out of my brain. There are SO many blogs out there, I often wonder how to rise above all the noise. I, like you, am not willing to spend every single second on something that initially started as a hobby. Who has time for all the nonstop social media sharing that seems to be so expected? I think the key is just being yourself and knowing that the right audience will find and appreciate you, but then again, I also find myself wanting to grow more…it is quite the conundrum! Nevertheless, I’m sure we’ll both find our way!

    1. I always wonder how people can be on social media nonstop (or seemingly nonstop) and still get anything else done in their lives? But I guess if my audience/tribe/community knows that I pop in when I can, then that’s the expectation I set and anything else is just icing on the cake.

  2. I was just thinking about this last night! Sometimes I find myself wishing things were simpler and more real. I never know what to believe any more because so many people are cookie cutter copies

    1. The last thing I’m trying to be is a cookie cutter copy, but you are right that there are many just trying to duplicate others in hopes of the same success. I would rather take my time and take twice as long, building something that feels authentic and true to me.

  3. It’s a tricky question for sure – I think you’re right about being authentic, but that also makes me think of “personality.” Blogs can have the same – or very similar – content but people come back more to one over the other because of the personality, or person behind it. It’s difficult to cultivate that, or you know, be able to express that in a blog – I suppose it takes time and trial and error.


  4. It is such a tough question for sure. My answer is that I just don’t try to stand out. I do this for fun and for myself and family and so I don’t really do a whole lot to try to stand out. But that’s just me. I totally get where you are coming from and like you, don’t really have good answers!

    1. I definitely do this (mostly) for myself, but the part of me that wants to make an impact on others feels that pressure to make sure I’m heard.

  5. I did not see that question coming, honestly. The way you set up the first paragraph talking about your future, relationships, etc. – what does that have to do with “standing out?” And as a follow up question, *why* do you want to stand out? What does that mean to you? <3

    1. It was just my mind rolling with thoughts, but also with the idea of how does one stand out within their job and/or career especially if you want to keep growing within a company. How do I stand out within a group of 13 teacher trainees as someone that should be hired when it’s over? How do I set myself up to stand out in a way that I can make a greater impact on others, to inspire and motivate with my words (blog, book, social media)?

  6. I was really hoping you had all the answers! Hmm…definitely authenticity but I think it’s more than that. The first thought I had was to be quiet. When it’s noisy, be quiet. Take things in, listen, learn. When you’re ready, then share your questions, your thoughts, your self. It’s definitely trial and error. I’ve changed my blog design a bunch of times and I think I’ve finally settled on something that feels like me. I don’t have the answer other than to be you. Maybe you won’t stand out in the noise but that doesn’t mean you won’t be heard.

    1. “Maybe you won’t stand out in the noise but that doesn’t mean you won’t be heard.” Gosh, that was so beautifully said, Courtney!

  7. Yes, yes, and more yes. I understand this completely–and like you, I also work in the industry (influencer marketing, so a bit different, but still in the “content providing” niche) AND I also have my own lil space on the interwebs where I like to share my thoughts sometimes. You’re so right. It’s overwhelming, and I miss those good ol’ days too where I didn’t feel pressured to produce content or to share for the sake of sharing. I want to get away from doing that too, because (oddly enough) I just wrote about how that can feel inauthentic to me.

    Anyway, I always love what you’re doing here, the conversations you have, and the thoughts that are swirling around in that beautiful noggin of yours. Keep ’em coming 🙂 XOXO

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