I’ve been doing a lot of thinking lately. About my future, my relationships, my job and overall career, my blog(s), my dreams, my goals, where I want to travel, how I want to spend my time and money, how to learn more, do more, and be more. And then I asked myself this question:
How do you stand out in a world with so much content?
Except when I started to really think about it and break it down, the question changed a bit:
How do you stand out in a world with so much NOISE?
When I first started blogging nearly 7 (!!) years ago, it was a very different space. There were a few people who were making money from it, but most of us did it strictly for the fun of it. It’s cool to have witnessed this transition where now full-time blogging and content marketing is it’s own industry. In fact, my full time job is content and social media marketing. Yet sometimes, I can’t help but wish we could go back to the good old days, where the pressure to turn this space into a reliable income didn’t feel so strong. On the contrary, some days I do wish to grow this space to be something that could support my life, while obviously still sharing meaningful content.
But then we’re back to the question, how do you stand out?
I don’t have the answers, so I apologize if you came here looking for them. I’m sure a quick Google search will give you a few ideas. And I can bet right at the top will be authenticity. But like I said, I don’t have the answers.
What I do know is that it can be overwhelming. There is so much noise these days. And while it’s not always a bad thing, I sure do enjoy taking some time to enjoy the peace, quiet, calm, and stillness.
Maybe that’s how I stand out? I’m not going to overload your inbox with a newsletter every single day (gosh, when was the last time I even sent one out? Oops!); I’m not going to publish a blog post every day; I’m not going to spend my entire day sharing my every thought on Insta Stories; I’m not going to pull my phone out while at dinner with my boyfriend just to make sure you don’t miss what I ate; and the list could go on and on.
I don’t want to be taken the wrong way, I’m not hating. I get that this is a job for so many people. Heck, like I said, I work in this industry for my full time job. But when I stop to think about how I could stand out, about how I could make my blog stand out, I kept coming back to this question and several iterations of this idea. And no, I didn’t get any closer to the answer.
So the question comes back, how do you stand out (as a blogger, in your career, etc) in a world with so much noise?